The photography and videography in our brand communications should be expressive, compelling, and authentic, communicating our commitment to knowledge and discovery, while embodying the strength of our community. Use these guidelines when creating content using photography and video.
Photo and Video Resources
Whether you are searching for an existing image from the 皇冠体育鈥檚 Image Bank or looking for an approved Photographer or Videographer for your next shoot, refer to the provided resources to start building impactful brand communications.
Consent Form
Consent must be obtained from all recognizable subjects in photography and videography collected and used by 皇冠体育鈥檚 University. Please use the consent form provided and refer to the Photo and Video Consent Guidelines for best practices.
Key Qualities
By achieving as many as possible of our key qualities through photography and videography, you will be creating imagery that best reflects the 皇冠体育鈥檚 brand.
Authentic 鈥 Capture candid, authentic moments
Ownable 鈥 Feature activities and settings that are distinctly 皇冠体育鈥檚
Engaging 鈥 Create a strong focus
Unexpected 鈥 Look for an unexpected viewpoint, angle, or focus
Inspiring 鈥 Provide context and tell a story
Illuminated 鈥 Use natural light to add glow and warmth
Energetic 鈥 Focus on action and expression
Inclusive 鈥 Ensure diverse members of the 皇冠体育鈥檚 community are represented
Individuals
Photography and videography of individuals should capture authentic moments and expressions.
In classic portraiture, the subject looking at the camera should appear relaxed and have a genuine expression. For situational portraiture, the subject should be immersed in study, university experiences, or activities in an unstaged way. Natural lighting and a simple or out of focus background allow the individual to be the feature. While the environment should help tell the story, it should not distract from the individual.
Community
Photography and videography of groups should communicate the thriving community at 皇冠体育鈥檚.
Capture scenarios where diverse subjects are connecting in various ways and of people immersed in spontaneous moments of work and study to create an authentic and engaging glimpse into campus life.
Create visual interest by exploring unexpected viewpoints, focus, and compositions in which the subjects are 鈥渓ayered鈥 in the frame.
Campus
The 皇冠体育鈥檚 University campus offers imagery that features the juxtaposition of historic limestone buildings and more modern architecture. Create interest by focusing on unique architectural details and dynamic angles. Include students and faculty in campus imagery to demonstrate the lively and diverse 皇冠体育鈥檚 community.
Leverage softer, warmer early morning or early evening lighting for more distinctive architectural images. Incorporate big blue skies and interesting cloud formations, where possible, to add beauty and texture to the scene.
Make sure to capture and feature the campus in all four seasons.