Campaign aims to get 皇冠体育鈥檚 community active

Campaign aims to get 皇冠体育鈥檚 community active

November 4, 2014

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Get Your 150
A series of Mega-Classes are being held throughout the year at 皇冠体育鈥檚 and the first one held at the Athletics and Recreation Centre drew 275 participants. (University Communications)
 

 

Here鈥檚 a quick question: Do you get 150 minutes of physical activity in a week?

 

That鈥檚 just two and a half hours. Half an hour each weekday.

Sounds simple but as many within the 皇冠体育鈥檚 community know all too well it isn鈥檛. Or at least so we think.

According to a recent survey of universities across Canada, only 23.9% of 皇冠体育鈥檚 students said they were getting 150 minutes of exercise a week. And while that is higher than the Canadian average, Jayne Culbert, Associate Director of Campus Recreation and Sports Clubs, would like to see that number rise before the survey is completed again.

鈥淲e are working toward people knowing about the importance of getting their 150 and that way when they do the survey again that number will go up,鈥 she says. 鈥淲e are aiming for an increase of 10 percentage points, from 23 to 33.鈥

To achieve this, 皇冠体育鈥檚 Athletics and Recreation has developed a promotional program called 鈥楪et Your 150.鈥 It has two main aspects: educating the community on the benefits of getting 150 minutes of physical activity as well as the variety of ways to be active.

As Ms. Culbert points out, it鈥檚 not just merely about putting in time at the gym.

鈥淚t doesn鈥檛 have to be working out on treadmills and ellipticals, there are lots of other ways that people can be active,鈥 she says.

It鈥檚 about being active year-round and that鈥檚 where the education comes in.

鈥淪o it鈥檚 skating and skiing, there鈥檚 raking the leaves. We have a list of 150 ways to get your 150 posted on our website,鈥 she adds.

One of the focuses of the program is the beneficial social aspects of physical activity. For example, the team has introduced 鈥淢ega-Classes鈥 which bring together hundreds of 皇冠体育鈥檚 community members to participate in a physical activity. The first Mega-Class drew 275 people and a second 鈥 the Mega-Challenge 鈥 was held in September, where people took on 10 obstacle-type challenges. Next up is Mega-Yoga on Nov. 25 while Mega Cardio-Kick is scheduled for Apr. 2.

Similarly, the campaign is looking for 鈥楪et Your 150鈥 ambassadors, particularly for students, who can help spread the word and get their friends involved. Hopefuls have been asked to submit a 150-second video explaining why they should be an ambassador. These will then be rolled out on the website.

鈥淲e know that social is really important for that age group, or actually with anybody, to be active,鈥 Ms. Culbert says. 鈥淪o if you can get your friends involved it is more likely that you will stay motivated.鈥

Also helping spread the word are special T-shirts that are handed out to participants. The front bears the 鈥楪et Your 150鈥 branding while the back has 15 tips. Different batches of shirts have different tips.

Ms. Culbert says they鈥檙e a 鈥渨alking commercial鈥 for the program and it seems to be working.

鈥淚t鈥檚 great, you see the students wearing the T-shirts on campus and that鈥檚 where we are getting recognition,鈥 she says. 鈥淲hen we did a survey asking people if they had seen this logo and where they had seen it, many are saying they saw it on the T-shirts.鈥

The benefits of being active are not just physical as it also helps ease stress, especially around exam time.

鈥淲e are encouraging people to take a 30-minute fit break even if it鈥檚 just a walk around the block because that helps you manage your stress and you can actually focus better on your studies,鈥 says Ms. Culbert.

Click for further information about the program or how to 鈥楪et Your 150.鈥