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Executives from Scotiabank and members of the »Ê¹ÚÌåÓý’s community gathered at Goodes Hall on Monday, Feb. 22 to officially open the Scotiabank Centre for Customer Analytics at the Smith School of Business.

The research centre, created with $2.2 million provided by Scotiabank, will bring together professors and students to collaborate with Scotiabank teams on applied research in customer analytics to provide data-driven solutions.

The centre is led by two faculty members of the Smith School of Business – Yuri Levin, Chaired Professor of Operations Management and Director of the Master of Management Analytics program; and Mikhail Nediak, Associate Professor and Toller Family Fellow of Operations Management – with participation from faculty members in Management Science, Operations Management, Marketing, and Business Economics, as well as from the »Ê¹ÚÌåÓý’s School of Computing.

The collaboration will also include community building efforts that bring together analytics practitioners and innovators across industries. Scotiabank will also provide internship opportunities for »Ê¹ÚÌåÓý’s PhD, MSc, Master of Management Analytics and MBA students.