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The recent events in Iran have led many to rail against a supposed “.”

But suggestions that supporters of U.S. President Donald Trump are isn’t helpful in an era of significant political polarization.

As those of us who study new religious movements often say, — and that pertains to political parties too.

Since Benjamin Zeller, an American scholar of new religious movements, published “” last fall, allegations that Trump has spawned a cult are appearing more frequently in the media.

One journalist called upon his peers to “.”

There’s a #TrumpCult hashtag on social media platforms.

And Steven Hassan, a former member of Sun Myung Moon’s Unification Church who is now a self-described cult deprogrammer, that Trump is a cult leader.

What does it accomplish to allege a Trump cult?

Generally, it substitutes a value judgment in place of a sorely needed argumentative analysis of how voters generate their own political feelings, fantasies and attachments. And this feeds the cycle of polarizing political identities and political institutions.

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Examples from Twitter, the media and in Hassan’s The Cult of Trump highlight instructive differences in how the cult concept is being used — and its impact.

Hassan argues that Trump supporters have been “brainwashed” by a charismatic leader. He sees them as deluded zealots who need his help to “wake up from the Cult of Trump.”

Hassan’s approach ignores their agency as well as decades of public education from organizations like , an independent educational charity that provides information about minority religions and has done important work on discrediting concepts of “brainwashing,” “deprogramming” and “cults.”

It’s worth remembering that the suggestion that Republican leaders were “chosen by God,” as former energy secretary Rick Perry recently described Trump, is nothing new. It was and other Republican politicians who have catered to evangelicals.

Without question, Trump’s insistence that “” in the upcoming 2020 presidential election poses a problem for journalists and for public life.

But to describe the entire party as a cult lead by Trump is problematic. If journalists are going to heed calls to refer to the party as a cult and its supporters as cultists, they must define what “cult” means. Otherwise, they are assuming that a cult is some obvious phenomenon and everyone knows what the word means.

The term cult is used frequently by Trump critics on social media. As he criticized former United Nations ambassador , one commentator tweeted:

“Pretty telling that it’s a rite of passage into the Cult of Trump and the modern Republican Party that you have to publicly legitimize the Confederacy, a racist, treasonous, nightmarish dystopia founded on white supremacy and stark economic hierarchies.”

Moral denunciation

But whether literal or figurative, “cult” discourse hurts critics’ ability to understand Trump’s appeal. The “cult” diagnosis isn’t a reasoned argument, or even an objective description: it’s moral denunciation.

There’s no question Trump policies that hurt people and endanger the world should be denounced. But the “cult” epithet doesn’t speak to those policies; it draws a line between Trump opponents and Trump supporters. And it oversimplifies the way people think and feel about their own beliefs and those on the other side of that line.

So why is it used so often?

It turns out that avoiding the temptation to make in-groups and out-groups — — is very difficult.

U.S. politics professor and recently argued that in people, and lead them to become hostile towards the out-group.

Indeed, the fact that we’re all susceptible to this kind of in-group/out-group thinking shows that politics is not just about reason, it is also about emotion. Political emotions are often layered with religion for Trump-supporting evangelicals who believe in a for America.

To dismiss such people as being under the sway of a cult misses what Trumpism offers them. It therefore makes it harder to understand Trump’s power. It also makes it more difficult to understand the circumstances of Trump supporters’ lives. It makes other people’s feelings seem foreign, when they may be fundamentally common.

In conclusion, while there are many legitimate ways to critique Trump, demonizing his voters doesn’t help us understand why they are attracted to him, how their worldview has developed and how to do something about it.

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[ Deep knowledge, daily. . ]

 is an Assistant Professor in the Department of Cultural and Religious Studies at �ʹ�����.

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